To identify goods or services of one seller and distinguish them from goods or services sold by others.
To signify that all goods or services bearing the trademark come from a single source.
As a prime instrument in advertising and selling the goods or services.
Renting by way of licensing or franchising.
Protecting the public against confusion and deception by identifying the source of origin of particular products as distinguished from other similar products.
Protecting the trade mark owner’s trade and business as well as the goodwill which is attached with the trademark.
Acts as an advertising tool. The advertisement of products or services may not be possible without trademarks.
It is a basic one for marketing and a pillar support for the enterprise.