Functions Of Trademark

Functions of Trademark
  • To identify goods or services of one seller and distinguish them from goods or services sold by others.
  • To signify that all goods or services bearing the trademark come from a single source.
  • As a prime instrument in advertising and selling the goods or services.
  • Renting by way of licensing or franchising.
  • Protecting the public against confusion and deception by identifying the source of origin of particular products as distinguished from other similar products.
  • Protecting the trade mark owner’s trade and business as well as the goodwill which is attached with the trademark.
  • Acts as an advertising tool. The advertisement of products or services may not be possible without trademarks.
  • It is a basic one for marketing and a pillar support for the enterprise.